In this post we’re taking a look at social media best practices during a real-world crisis or emergency. Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? What should your brand say when the facts and the future are uncertain? And how should you say it when new developments are coming in by the hour, or minute? In the epicentre of a major crisis, the pressure skyrockets. On a regular day, connecting with your audience on social media requires tact, care, and forethought.
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